Work
Senior Art Director
SUNY ESF
October 2021 – present
Work collaboratively with the Executive Director to audit materials campus-wide. Provide guidance on ESF brand refresh for current (and future) use. Elevate a full range of campus communications to meet brand standards, communicate effectively and connect emotionally with the audience. Ideate, direct and execute strategy for new ESF digital presence. Coordinate and facilitate project completion across departments. Support college initiative of increasing enrollment year-over-year, attracting new students, faculty, and staff alike.
Creative Services Manager
Bankers Healthcare Group
December 2019 – October 2021
Lead the creative services team as the primary point of intake for all new work requests. Demonstrated deep and wide knowledge across multiple product lines. Set strategy, provided direction, and reviewed work for a full range of projects. Worked closely with the Creative Director to oversee workload and manage timelines for a 6-person team while also contributing as an art director.
Senior Art Director
Bankers Healthcare Group
April 2015 – November 2019
Worked laterally with product managers to direct projects and message effectively. Drove solid, strategic and effective campaigns with senior copywriter. Supervised junior members of the design team.
Lead Designer
Welch Allyn Corporate
October 2007 – April 2015
Led design for a global brand. Oversaw and managed the brand from an art direction standpoint. Directed custom application photo shoots. Concepted and executed a multitude of print product materials and digital promotional items to support B2B sales.
Marketing Director/Designer
Ash Mill Farm Bed & Breakfast
April 2011 – present
Launched full rebrand in 2012. Currently marketing and promoting for wedding business year-round.
Marketing Director/Designer
Riegelsville Inn
February 2006 – present
Spearheaded company rebrand in 2015. Directed and shot photography for marketing use in rebrand. Currently overseeing brand presence in print, web and social media.
Photographer
Education
S. I. Newhouse School of Public Communications
Syracuse University
BS, Advertising