Email

SUNY ESF Communication

Updated templates for college communication sequences. Clear content sectioning and an increased prevalence of graphics/visuals saw readership and engagement improvements.

Credit Card

Welcome emails for new card members. Series is card-specific, featuring personalization of logo subbrand, color, card image as well as body copy references to the customer’s card. Designed with the goal of creating both brand and card-level recognition across communications.

Fund-Ex Solutions Group

One-off email template designs following brand standards. Primarily used as sales enablement.

Bankers Healthcare Group

Email series designed to test against plain text/letter formatted emails. This email series also tested hero animation for performance against static imagery.

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