Branding

SUNY ESF

SUNY College of Environmental Science and Forestry is located in central New York and is nationally recognized for its curriculum — dedicated to the study of the environment, developing renewable technologies, and building a sustainable future. I joined the marketing department in October of 2021 and was charged with elevating the brand and leading creative cohesion and success.

Branding work to date includes — brand structure and use, marketing and admissions collateral, web presence evaluation, strategy and design, and social presence.

Ash Mill Farm Bed and Breakfast

Ash Mill Farm is a family-owned bed and breakfast, located in Doyelstown, Pennsylvania. The farm lacked brand presence and needed a refresh to take the business focus from word-of-mouth bed and breakfast to coveted wedding venue — doing so meant branding the farm and marketing it consistently across social platforms and with industry vendors.

The rebranding work included brand identity design — logo, collateral, website, promotional material, and guest packages.